When it’s time to explain something potentially complex, nothing beats Wikipedia ! Here is a quick explanation that has the merit of not being our own:

Demand response is a change in the power consumption of an electric utility customer to better match the demand for power with the supply. Electric energy cannot be easily stored, so utilities have traditionally matched demand and supply by throttling the production rate of their power plants, taking generating units on or off line, or importing power from other utilities. There are limits to what can be achieved on the supply side, because some generating units can take a long time to come up to full power, some units may be very expensive to operate, and demand can at times be greater than the capacity of all the available power plants put together. Demand response seeks to adjust the demand for power instead of adjusting the supply.

You’ll find the full page here : https://en.wikipedia.org/wiki/Demand_response

In a DR program, CaSA creates a link between you, the end user, and your energy provider. This means that you now play an active role in the relationship that goes beyond paying the bill at the end of the month !

CaSA will always ensure optimal comfort for you, while allowing your utility to use whatever extra energy is being delivered needlessly to your home during peak demand times.

Thanks to CaSA’s patented algorithms, our equipment can project the expected energy usage according to your house’s performance, your schedule and the outside weather. This means we’re taking the guesswork out of creating your schedules, setbacks or other energy saving habits. 

All the while, your privacy is never challenged since CaSA is the only energy management device operator that leaves you all rights to your data. That’s right, you own all your data, we don’t.

Electricity demand varies from one hour to the next, specially when its very cold or very hot outside. Just like morning traffic, we tend to have the same habits in the morning and in the evening, with our homes running idle during the work day.

For your energy provider, things are a bit more complicated as electricity generation cannot be modulated as easily as you turn off the lights at home. So electricity is generated in excess, typically in a “worst case” scenario.

If however we harness the consumption of a very large number of smaller electric loads, thanks to some of CaSA’s unique technology, we can direct electricity demand where it’s needed for comfort while ensuring the remainder of demand is put off to a time where there’s less of a peak.

This means electricity generation can be more predictable, be less wasteful and more environmentally friendly, all while reducing the energy provider’s cost, and inevitably your bill.